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Sell WordPress Plugins From Your Own Site

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You built a great WordPress plugin or theme. Selling it should be simple, and the money you earn should be yours. Bodholdt Licensing turns your own WordPress site into a complete store for licensed software: payments, license keys, automatic updates, and a customer portal, all in one plugin you run yourself.

Nobody takes a cut of your sales

Bodholdt Licensing runs on your own site and connects to your own Stripe account. You pay a published plan price, monthly, annual or once, and there is no per-sale cut from me on top of it. Your payment processor’s normal fees still apply.

What Bodholdt Licensing does

  • Stripe checkout. Sell subscriptions, one-time purchases, and lifetime licenses. Free trials, mixed carts, and automatic handling of renewals, cancellations, and failed payments are all built in.
  • License keys with domain activation. Each key activates on the number of sites its tier allows, with secure validation.
  • Automatic updates. Your customers get updates in their WordPress dashboard, delivered from your own server, the same way updates arrive for any plugin they know.
  • A generator for a ready-made client library (SDK). Generate a ready-to-drop-in licensing client for your own plugins, so activation, updates, and feature gating work without you writing the plumbing.
  • A customer portal. Buyers look up their keys, see their active domains, and manage their own subscriptions.
  • Reports. Revenue, monthly recurring revenue (MRR), license health, and seat utilization, so you can see how the business is doing. Studio and Foundry.

Set it up in about an hour, once

  1. Install and activate the plugin on your site.
  2. Connect your Stripe account.
  3. Add your products and tiers.
  4. Follow the guided setup wizard, and start selling.

A seven-day evaluation, inside the plugin you buy

There is no separate free or trial download of Bodholdt Licensing. The commercial ZIP you buy runs a local seven-day evaluation from its first activation, with every feature unlocked and no license key, so you can wire it into your store and try the full checkout, licensing and update flow before you enter a key. Every plan is also backed by a 14-day money-back guarantee on its first payment, and on an annual or monthly plan the price you pay is the price you renew at, in U.S. dollars. If you pay in another currency, the amount in that currency can change with the exchange rate.

See Bodholdt Licensing →

Ready to sell from your own site?

Your store, your Stripe account, your customer list, and no revenue share from me. Bodholdt Licensing also supports Stripe Managed Payments for new checkouts, where Stripe acts as merchant of record and handles tax, the way this store does. Your Stripe account has to be approved for it, you turn it on with a WP-CLI command rather than a settings screen, and Stripe’s own fees apply.

Get Bodholdt Licensing

Keep 100% of your revenue. No per-sale cut or platform tax from us, though normal payment-processor fees still apply. Choose monthly, annual, or lifetime billing.

Hobby

$49.00 /yr

Paying annually saves 32% against twelve monthly payments.

Self-hosted plugin licensing.

  • 1 product, 1 site
  • License keys + auto-updater
  • Stripe-powered checkout
  • Customer portal + Stripe billing portal
  • Generator for a ready-made client library (SDK) for the plugins you sell
  • Email support from the developer, for as long as your license is active
Buy Hobby →

14-day money-back guarantee. Monthly and annual plans cancel anytime from your customer portal, and you keep access to the end of the period you paid for.

Studio

$99.00 /yr

Paying annually saves 31% against twelve monthly payments.

Everything in Hobby, plus:

  • Unlimited products (Hobby covers 1)
  • Up to 5 sites
  • Reports & analytics for revenue, monthly recurring revenue (MRR), license health, and seat utilization
Buy Studio →

14-day money-back guarantee. Monthly and annual plans cancel anytime from your customer portal, and you keep access to the end of the period you paid for.

Foundry

$199.00 /yr

Paying annually saves 17% against twelve monthly payments.

Everything in Studio, plus:

  • Up to 127 sites
Buy Foundry →

14-day money-back guarantee. Monthly and annual plans cancel anytime from your customer portal, and you keep access to the end of the period you paid for.

If your license ends, your existing customers keep their licenses, downloads and portal, and your store stops issuing new licenses and taking new orders until you renew. Once your license is active, your store keeps working if it cannot reach bodholdtlabs.com. Prices are in US dollars and do not include tax. Any sales tax, VAT or GST that applies is added at checkout.

See full feature comparison →
Feature HobbyStudioFoundry
Sites 15127
Products you can sell 1∞∞
License keys + auto-updater IncludedIncludedIncluded
Stripe checkout + customer portal IncludedIncludedIncluded
SDK generator IncludedIncludedIncluded
Reports & analytics Not includedIncludedIncluded
Lifetime license option IncludedIncludedIncluded
Support Email while activeEmail while activeEmail while active

Every paid license includes email support from the developer while the license is active. A one-time (Lifetime) license has no renewal date, so its support does not stop at one. Bug reports, pre-sales and billing questions are always free.